When we went to Valley Fair to turn in our rough draft of our 14 days experiments, we were surprised with purple sheet of papers. We were told to walk around the mall on Thursday night to help us answer the questions that were given to us. First I thought it was going to be very simple and I would be able to answer it with no problem. I thought the questions would be about our favorite stores and we would be able to answer the questions as we shop. However everything changed as I took a tour. During the tour of the mall and looking through the questions, I realized it wasn't as simple as I thought it would be. We had to look deep into how the mall was built and what the mall creators' intentions were. To answer my questions, I simply walked around the second floor of the mall and was able to have a glimpse of who the creators' were aiming towards, as far as people who were shopping.
By looking around the loop structure and greek temple look alike mall, I realized that the first and second floors were very different. Although the second floor was bright and surrounded by marble walls in certain areas, I noticed the carpets. The stores in the second floor were affordable and there were more room to play in, since the food court was there. It was a little unusual to see carpets in a public area because I only see carpets at people's houses. Therefore I thought the carpets were used to make people feel comfortable. However, I also noticed that the first floor didn't have any carpets. Instead, the first floor not only didn't have carpets, stores on the first floor were very nice and expensive. Also, it was much longer as far as the columns and when it was compared to the second floor. As far as where the stores were located and the surrounding of those stores, I realized that the mall was segregating the (low and middle) and (high) classes. Yes, it is a possibility that the mall didn't mean to segregate or isolate the consumers, but as I look at the statistics of San Jose, it is just matter of time to believe that segregation is visible in Valley Fair Mall. Although in San Jose, there are more Hispanics than any other race, Valley Fair didn't seemed to believe that hispanics were the ideal consumers. Instead, they seemed to focus more on Caucasians and Asians as far as what types of stores were in the mall. For example, more asians and caucasians tend to shop at expensive stores or even Abercrombie or Banana Republic. Yes, it could be because of their education or based on their income, but mostly, they're more materialistic when it comes to what they wear and what they buy. Although it is wrong to say that the hierarchy of the mall has their ideal consumer, it is easy to see around our society that we have our idealistic view. As we went over in class, Valley Fair mall's ideal consumer is rich white females. With continuous images of white females on the wall and advertisement, we could say that it is true. Also, by looking at the mall's map, we could say that the mall has more stores for females than males. Therefore, the mall's ideal consumers are very easy to detect and that itself could easily make minorities or other ethnicities feel segregated.
Valley Fair clearly wanted the consumers to think that the mall was classy by placing the expensive stores on the first floor. If you were lost like I was, you would have to walk around all those stores to follow the arrow, which was guiding you to the top floor where the food court was located.
With that said, how the mall was structured and built is questionable. However Professor Berney, I disagree with how we are thinking that the mall creator did all that you said they did. Personally, it is too difficult to write any further about the mall because I don't see the same view as you and others see. I believe that they placed the expensive stores in the first floor because those stores could afford to pay more to place themselves in the first floor. Everyone walks through the first floor, therefore, whether you are a low, middle, or high class, everyone would see the store and would be attempted to go in. With that said, those stores have higher chances of getting the shoppers to go into their store and wanting to buy. Whether, it is too expensive or cheap, their main goal is to make the consumers want to buy, higher the demand, so that people would want to save and come back to buy what they wanted. Let's say that they placed themselves in the second floor. They wouldn't have low and middle class people attempting to go to the second floor. Because they don't have the money to buy those expensive items, they would rather not walk up there and save their time, than to go up there and waste their energy and time. It's business. I don't think the creator of the mall was trying to be biased or segregate people who are shopping. I think the way I do because there's money involved between the store owners and the mall owner. If it was the mall owner who owns all the stores in the mall, then I would think differently.
I don't disagree with you fully because I do believe that in some way, the mall is doing what they can to increase their income. Using the San Jose population and the statistics of what class of people, ethnicity of people, and the income of those households, they modify the mall so that the consumers would feel comfortable. However sometimes we don't feel comfortable due to our appearances or stereotypes. For example, when I walked into Armani Xchange, the workers looked at me differently and gave me the vibe that I don't belong in the store. Yes, I felt discouraged and angry, but I don't think that it is the mall to blame, but the individual who made me feel that way.
Overall, this mall experience was something new. I never thought of the way I did before and I still believe that I don't need to feel that way. However, if the hierarchy of the mall structured the mall the way you said they did, then that's something I would take it personal. That's almost inhumane, just not physically. If they really were trying to place the low and mid class to the second floor with less decoration and place high class to the first floor with marble floor with better stores, then it's almost as disruptive as slavery. Whatever they were trying to do, we are sure that all they are aiming is to increase their income. And if having a segregated mall with a ideal consumer is helping that, then good for them. However where's their integrity and our freedom.
Wednesday, February 23, 2011
Tuesday, January 25, 2011
Informal Writing Assignment #2(The red or blue pill?)
Informal Writing Assignment #2 (The red or blue pill?)
With Morpheus offering red and blue pills to Neo, the scene had me nervous as if I was the one who's being asked. Although it was my 100th times watching the movie, I felt like I forgot the story and it was all came back as brand new. Back then, I had no clue whether neither pills meant anything. If I'm remembering correctly, I just thought that if Neo had the guts to go into the matrix, then red, but if he was a little pansy, then blue. Of course, Neo chose the red pill. Jokingly, the movie would've been in-existed if Neo chose the blue pill. With that said, my perspective of the underlined story and the movie itself made sense, when the movie is compared to our reality. Red pill could be described as if embracing the truth of reality whether it could be good or bad. However, the blue pill could be described as the illusion that we create when ignorant.
Hypothetically, if I was Neo or The One, and I was asked by Morpheus which pill would I take, my answer would be the red pill. First of all, if I was standing front of Morpheus, I would probably choose the red pill just because I wouldn't want any confrontation with the great Morpheus. Second, I would choose the red pill just because of peer pressure that Morpheus brings to the table. Third and last, because of my personality, I would choose the red pill.
Some people say that I'm very blunt when speaking in front of our friends. Some even recognize and tell me that it is something that not everyone's capable of. Although I take it as if I'm rude when someone tells me that I'm blunt, mostly people complimented me because I was true to myself. Through other people's opinions and thoughts, I was able to recognize some characteristics of my personality. With that said, the pill that matches my personality would most likely be the red pill. For example, when someone has Cheetos crumbs all over their face after swallowing the bag, what's the person next to him going to do? If he or she tells the friend with Cheetos crumbs around their mouth, he or she is probably going to make the moment awkward. However if he or she doesn't tell the friend, then the friend has to embarrass him or herself unconsciously. When these scenarios do occur in my life, I choose to tell my friends. Although it some how effects my time with my friend, I'd rather sacrifice that over my friend embarrassing him or herself without knowing. Also, what if your friend finds out that you didn't acknowledged them with Cheetos crumbs all over. Then the problem becomes bigger than what it could've been.
The blue pill does sound secure and relax as Morpheus mentions that you could believe what you want to believe. However, I refuse to only believe in what I want to believe. Although I am pretty self-centered, I know through Christianity that what I know isn't right. Believing in what you want to believe would be brave as well as foolish. Also, there will be no guidance when you walk alone with your own beliefs. Just like when Morpheus said he would show how deep the rabbit hole is if you take the red pill. If you were to fall down the hole with uncertainty of the height of the hole, you would be scared. However, if you have faith and follow Morpheus' lead, not only you wouldn't feel scared but you'll also feel the comfort.
Monday, January 17, 2011
Informal Writing Assignment #1
Informal Writing Assignment #1 (VIDEO: Zeitgeist)
Through Astra Taylor's Examined Life, the viewers had the chance to listen to eight different interesting philosophers, who had their own idealistic picture of life. As they placed themselves from a center of New York City, San Francisco Mission District, Airport, and even a sanitation landfill, they illustrated their philosophy as they talked about our everyday experiences.
Although all the philosophers were very interesting and unique as they pictured the viewers with their visions of what's right or wrong, I found myself wondering how it differs from my perspectives. Peter Singer is one of the philosophers that caught my attention as he delivered his thoughts on how to spend our money. Singer mentioned that America is one of the world's richest countries and also, one of the world's expensive countries. As he walks down the street of New York City, he indicates that Americans, whether they are rich or poor, love spending money on big brand names such as, Gucci, Versace, and etc. He also gives an example of a kid who's drowning in a shallow pool, who needs your help. Coincidentally, you are near by, wearing a expensive pair of shoes and you have to make a decision whether you should save the child and ruin your shoes or walk away with your shoes. Most people's answers should be saving the child and ruining your shoes. However, Singer gave the viewers another picture. With the money you spent to buy the shoes that you ruined to save the child, you could've donated that money to an organization, to save a child or more than one child. So in the end, you should've donated that money in the first place. As I ask myself this question, my answer's very clear; save the child and ruin my shoes. Although realistically and hilariously, I would take off my shoes before saving the child, but as far as his underlined message, it is something that we, human beings, take advantage of.
I am from a family where we studied and believed in Christianity. Religious has always been part of my philosophy when it comes to my everyday experiences. I go to church every Wednesday and Sunday, twice a week, to knowledge myself with God's words to put it into practices. With that said, Singer's illustration commonly connects to my religion's belief. Christianity explains the importance of sharing money with those who need help. Matter of fact, not just with money, but anything in general as long as the help doesn't intend of disobeying God's rules. As I remember myself to put it in to practices, I try not to be too materialistic. Although driving a Lamborghini with a beautiful women sounds very cool and tempting, but I prefer to see people smile as I have an positive effect in their lives as they would for me. As I grew up with insufficient funds, I became independent and ambitious to get money. I falsely thought that my life would be better if I made couple more dollars hourly. However, I realized money isn't anything. Technically, money is man-made and it cycles more than bicycle wheels. Therefore, eventually my time will come as long as I work hard for it. Also, some people say that being independent is a positive action to better our future. However, when you're too independent, you don't get the needs that you get through family support and advices. Yes, you might find motivation through some other means, however love is natural and it is uncontrollable.
In conclusion, Singer's statement makes much more sense to me than as if I wasn't a christian. With that said, maybe Singer also follows the belief of Christianity. Although, Singer caught my attention out of all the philosophers, I think their messages were very similar. We, human beings, love to expect others to clean the mess. We like to close our eyes as we count to three, hoping that what we don't want could disappear. Most of our intentions aren't bad, we just want to satisfy our short-term wants and needs.But maybe or just maybe, we should think about in a long term. Ask ourselves, what could happen, what would happen, and what should happen.
I am from a family where we studied and believed in Christianity. Religious has always been part of my philosophy when it comes to my everyday experiences. I go to church every Wednesday and Sunday, twice a week, to knowledge myself with God's words to put it into practices. With that said, Singer's illustration commonly connects to my religion's belief. Christianity explains the importance of sharing money with those who need help. Matter of fact, not just with money, but anything in general as long as the help doesn't intend of disobeying God's rules. As I remember myself to put it in to practices, I try not to be too materialistic. Although driving a Lamborghini with a beautiful women sounds very cool and tempting, but I prefer to see people smile as I have an positive effect in their lives as they would for me. As I grew up with insufficient funds, I became independent and ambitious to get money. I falsely thought that my life would be better if I made couple more dollars hourly. However, I realized money isn't anything. Technically, money is man-made and it cycles more than bicycle wheels. Therefore, eventually my time will come as long as I work hard for it. Also, some people say that being independent is a positive action to better our future. However, when you're too independent, you don't get the needs that you get through family support and advices. Yes, you might find motivation through some other means, however love is natural and it is uncontrollable.
In conclusion, Singer's statement makes much more sense to me than as if I wasn't a christian. With that said, maybe Singer also follows the belief of Christianity. Although, Singer caught my attention out of all the philosophers, I think their messages were very similar. We, human beings, love to expect others to clean the mess. We like to close our eyes as we count to three, hoping that what we don't want could disappear. Most of our intentions aren't bad, we just want to satisfy our short-term wants and needs.But maybe or just maybe, we should think about in a long term. Ask ourselves, what could happen, what would happen, and what should happen.
Wednesday, January 12, 2011
My First Blog
| He's seen the Tron in 3D |
| He taught us how to Jerk! |
| Took a picture with a converse model. |
| Creative Minds Class Blog |
| We met President Brian Murphy @ 20:30 in the library |
| De Anza's the only college where they have Jamba Juice in the library. |
| He got caught sleeping! |
| Bus Stop |
| We found a duck in the library. |
From the Library, we didn't have any trouble finding the listed items. We started off with a duck, which we found a picture online. Hilariously, we thought we were original and clever, but found everyone else in the library doing the same. From that point on, we looked for everything we could get online, so we could lessen the distance of walking. I think that our strategy worked, since that's what everyone else did too. By the time we walked out the library, we had found 4 items on the list.
Before making a next move, we decided to go down the list and skip the ones that we didn't have any chance of finding. For example, it was too dark to take a picture with Euphrat Museum of Art, so we decided to ignore it. Because we were using our cellphone cameras, lighting was a bit problem. It was dark at the moment and plus, it was cold (reminder). However, it wasn't a big deal like the other ones we encountered.
"No Coke in the bookstore." Through our scavenger hunt, we found out that De Anza bookstore doesn't sell Coke. Yes, we could have used our cellphones and take a picture with a picture of coke on our cellphones. However at that moment, we were confident that a coke would be at a store. A little did we know, we walked out the store like we forgot our wallets.
Most of the time, our group was outgoing during the walk. We asked people if they seemed to have or look like they would have something on the list. Also, we didn't waste any time standing around, trying to find our next move. Instead, we walked first, then we continued to discuss.
Through our scavenger hunt, I realized that we use our creativity to find the listed items faster and easier way. You could call it a cheating, but as long as you follow the rules, it's not. Also, through this exercise, I got to work and hang out with two individuals in our group. We interacted and got to know each other and got to learn how different their thoughts were, compared to mine. As far as a society, scavenger hunt helped me realize how everyone has their own thoughts whether they are the same or different. Just because they are different doesn't mean they are wrong. Thus, gathering everyone's thoughts and opinions would be more efficient than choosing just one's thought.
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